TWOCATS - design and development
 

Website Usability

Usability allows you to determine the effectiveness of your website beyond a simple look and feel. Improving the usability of your site means offering your customers a better experience. That's good for business.

Initial Heuristic Analysis
An expert analysis based on the 10 usability principles. Large scale and obvious usability issues are raised to target home page design and any major issues with navigation and terminology. Recommendations can usually be immediately addressed to improve the overall site usability.
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    • Full User Analysis
    We run a full scale analysis with thorough user testing to ascertain problems with all areas of the site and at all depths. This service incorporates the user testing method, card sorting and labelling for information architecture, and Tullis' "greeking" method for home page design. You are presented with a full set of the findings and recommendations on what to implement and how.
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    What is Usability
    Usability is the measure of a user's experience of your website. This includes factors such as the effectiveness, efficiency and satisfaction of their experience.
    Was the user able to find what they were looking for? Did the user feel confused or frustrated when using your website? Were there elements of your website design that inhibited the users' ability to purchase your product or service? Is the information on your website structured in a way that makes sense to users? did the user leave with a positive impression of the site?

    Ask Your Clients
    The best way to analyse the effectiveness of your website is to ask the people who need to use it. Our usability testing programmes can highlight issues such as homepage design, menu structures, terminology and information architecture. The majority of your site's issues can be discovered with just a handful of test users. Their navigation choices, words associations and specific comments are gathered and assembled into a meaningful and conclusive report.

    Start Now
    Usability is most valuable when factored into the early stages of a project. The findings can generate fundamental changes to the design specifications, hence the stages of development must be built around the testing. Overall we expect usability to make up 10% of the total cost of a project. The improvement to the final website is invaluable.