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Search Engine Marketing
Knowing which pay-per-click campaigns offer the best value, how to get effective capacity
for targeted keywords, and reducing your cost per click are easily transferable skills.
Just a few hours of direct training with Twocats can get your website working overtime to
bring in new business.
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Make an appointment with Twocats and we'll review your business model, work out if you have the ability to measure the success of an online trial, and help you setup the campaign. Once you're up and running you wont need any detailed assistance - you can review and monitor your own campaigns and extend them in areas that prove successful. Call us and we can get you started.
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click here for our contact information
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What is Pay Per Click
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Search engines provide the most powerful distribution tools for web surfers, and the associated opportunity to advertise your website is immense. Effective online marketing is about helpin people to find what they want. Pay-per-click campaigns are targetted to appeal to those people who want your product and the best search engines provide cheap and effective systems to make this possible.
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What about Search Rankings
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What we refer to as 'Natural Search' is when someone visits Google and enters keywords to search for a product. It is very difficult to acheive high rankings for natural search results, and often they are short lived anyway. The cost and effort can be enormous. Your rankings are often at the mercy of unforgiving and undisclosed policies of the search engines, or long standing and well established websites that already have an recognised online history.
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Return on Investment
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Deciding whether an online marketing campaign is suitable for you is a process of estimating the return on investment. For every $100 you spend, how many dollars of business will you generate? Setting up a marketing trial is not costly and the results are easy to measure. Twocats can help you build the marketing plan and implementation.
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